Vipnan Prabandh | Marketing Management B.Com 3rd Semester Syllabus According To NEP(Paperback, Hindi, Dr. F.C. Sharma)
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1. Marketing : Concept, Nature, Scope, Importance and Traditional and Digital Marketing 2. Marketing Mix 3. Marketing Environment 4. Marketing Information System (MIS) 5. Consumer Behavior 6. Market Segmentation 7. Product 8. Packaging 9. Brand Pricing 10. Distribution Channels and Physical Distribution 11. Distribution Retailing 12. Sales Promotion 13. Advertisement.
